"Mean Girls" Ideas/outline/rough draft. Still have a lot more ideas

The movie "Mean Girls" was released in 2004. The target audience being teenagers, young adolescence, and even up to some adults based upon some humor. "Mean Girls" as a film has been extremely successful as it was released almost ten years ago, yet it still captures and portrays many stereotypes within high school. Some of these stereo types are completely relatable while others are over the top. The humor, and lines in this movie have proven to great, since many people still quote the movie in today's popular culture. Values portrayed in the movie are looks and popularity. Power and control are another huge topic to look into with this movie. The two main characters find their identity in the power they have to control the people around them. This is how they make it to the top of the totem pole. They have no mercy on others, as they seek what is best for them. The control they have over others is relentless. Attitudes are sassy, and mean.

Some myths that I think could be seen are that you have to be mean, back-stabbing, and selfish to become what popular culture defines as "popular". The word "Popularity" wasn't associated with anyone who was gracious and kind at all in the beginning of the movie, only toward the end. Even then there wasn't anyone completely at the top of the pyramid.

Even though this movie was released so long ago, a lot of the beliefs and values that were of Popular Culture then are still evident in today's popular culture. People still obsess over how others view and perceive them rather not not worrying about it and just simply being them selves. Girls, and not only girls, can still be cruel and mean. I believe these values are negative and positive. They feed us lies about what makes us worthy and how we can get attention: by being cruel and unintentional. Some positive values it shows us is that the bad doesn't win. Lies and secrets start to pour out, and sooner or later, a real human being with feelings will emerge from this constricting cocoon that "popularity" places on a person. In the end, this idea to be "on top" and in power is broken, and the high school girls feel they can be at peace with being themselves. Once again it is a great way to see what we as a culture value. This movie shows that we value material things, and are wiling to do anything to get what we want, even if that means tearing down others in the process.

Advertisers in Control

I picture advertisers as people who seek some mad power, who enjoy finding new ways to control humans by getting into there heads, go beyond internet boundaries to persuade, and are constantly feeding us subliminal messages to pursuade us to buy their product. Advertisers will doing anything to make sure their product comes out on top, including feeding us these fake, mythical, fantasies that steer us away from reality. It causes us to blur the line between a want and a need. "Do I want that perfume? Do I need that perfume? Well that woman looks real desired from that man, he can't keep his hands off of her. I need that, I need love." This could be an example of how advertisers will sell a product to us. It's tied in with an intense emotion, thus triggering our emotions. In the Gucci Guilty image I'm looking at (link provided), it's selling you this intense idea of pleasure. Even the name of the perfume is a tool, think of a "guilty pleasure". She's daring, desired, and the ad is bold, isn't that as humans what we want most of the time? We don't want to be boring, or predictable, but we want to be adventurous, we want to live, and we most certainly want to be desired.

Another interesting approach I've seen advertisers use to sell their product is the use of real consumers showing their feelings on their product explaining to viewers how much they love a product, and how much great it has done in their life. The proactive commercial is a good example.

All these stories that ads tell us can most certainly be harmful if it alters someone's sense of reality. At the same time it might be beneficial, by helping give a dull person a sense of life again, it's hard to say. This ties into the trend, though, of  a lack of control in consumer privacy. Advertisers are on a constant hunt for our loyalty to a product, and they will do anything to seek it. So what is the cost here? Our privacy for sure! There are no boundaries with advertisements. I've noticed lately, for example, how much more risky commercials are, pushing limits on T.V. Some ads definitely have the power the make us question our lifestyle and the things that we should find important in our life. We are being feed so much different things, and I think because of this it's easy for Americans to become glutinous in more aspects than one. We're never completely satisfied. We always want more, and "need" more. So this raises the question of how much of this is actually true?

http://irenasg.files.wordpress.com/2011/02/evan-rachel-wood-gucci-guilty-perfume-ad-campaign.jpg

Doritos Princess Commercial

http://youtu.be/tPtUJHpI3W0

I decided to use the Doritos Chips advertisement with the little girl dressed as a princess used in during the Superbowl this last year. My initial response to the advertisement was laughter. Here was this cute little girl playing dress up in her room with a princess dress, heels, and make-up. She is living a typical dreamer life of a little girl her age. Her dad walks by in the hallway and is heading outside to go play football with "the guys" when his little girl stops him to ask if he will play dress up with her. At first he turns her down until she states that she has Doritos to share with him if he plays with her. I laughed because the fact the he could get Doritos if he played with his daughter persuaded him enough to dress up in girl clothing, make-up and all, willing to look ridiculous for not necessarily his daughter, but for a bag of Doritos. It was even funnier when the rest of the guys came and joined in dress up after they realized they too would get Doritos.
I think this advertisement is trying to sell to the viewer that should and can be willing to do anything for a bag of Doritos. Even the toughest, most macho of men are willing to do the most outrageous in order to get the chips that they want. It also shows the relationship between a father and his daughter. It kind of follows and reinforces the stereo type of "daddy's little girl" in that she can ask him and persuade him to do anything by providing incentive for her dad.
This advertisement is persuasive in that it shows the viewers, specifically males, that nothing is to ridiculous to do if in the end it's for a bag of Doritos. This commercial doesn't make me feel like I need to buy this product, but it does make me like the brand because it's clear how humorous they are. There was an intense crunch sound every time a person took a bite of the chips, this kind of makes me want chips and subconsciously makes me think I hungry even though I might not be. It's appealing to one's sensory of taste and sound.
Overall I also look forward to the Doritos commercials. I can also count of the fact that they will be creative and humorous!